Web site statistics and analysis

Web site visit and activity reports are considered to be essential parts of your management information. This information is stored in the log files created by your website application and can be freely read with a text editor. If you have FTP access to the site the log files can be downloaded and opened.
To make sense of this information requires a dedicated tool, however.

There are many web site statistics tools available, including some which may be run online and some which are installed locally or on the server and are used to create analysis and views of the data in the log files.

Google Analytics

For clients using our advanced CoreSite CMS we tend to opt for Google Analytics.

It is inexpensive (free if you do it all yourself) and has surprisingly rich features. In combination with teh page level statistics provided by CoreSite this is a powerful tool for anlaysing site usage.

EPiTrace

• Get information about potential customers as soon as they show interest.
• Improve the efficiency of your communication according to the visitors behavior in real-time.

With EPiTrace you can check who's visiting your Web site and see how they navigate your Web site - in real-time! EPiTrace is invaluable for sales managers, who can see which potential customers are visiting the Web site, for analysts, who can see when competitors are secretly visiting the Web site, or for Webmasters, who can change the Web site based on the current visitor behavioral patterns.

EPiTrace is a Flash-based system used to follow the behavior of Web site visitors. Make your Web site activity available to your organization. The effect of everyone in your organisation understanding that there are currently hundreds of potential customers on your Web site may be decisive for your business development.

There are further add ins available that allow organisations to identify where or which companies many site visitors are from and even interact with them in real time.