Source:
Life online: The perfect website
A study by the Social Issues Research Centre on behalf of Rackspace Managed Hosting, 01/10/2006
Prepared by Dr Peter Marsh and Zoe Khor
The Social Issues Research Centre 28 St. Clements Street, Oxford UK. OX4 1AB
T:+44 1865 262255 E:group@sirc.org
Which factors are most important in an ideal website
| Ease of navigation |
3 |
| Speed of download |
62 |
| Security |
59 |
| Functionality |
49 |
| Quality/relevance of info |
45 |
| Easy to use search |
38 |
| Accurate search |
37 |
| Visual design |
12 |
| Innovative multimedia |
3 |
| Don't know |
2 |
What qualities do you look for in your favourite websites?
| High quality information |
61 |
| Easy to navigate |
50 |
| Fast |
38 |
| Good security |
36 |
| Reliable – never down |
33 |
| Good visual design |
18 |
| Includes accurate search functions |
17 |
| Good multimedia content |
7 |
| Don’t know |
3 |
| None of the above |
2 |
What factors are most important for you in a websites overall design?
| Clean, simple overall design |
80 |
| Clarity of navigation/functions |
67 |
| Unobtrusive advertising |
40 |
| Appropriate font size |
28 |
| Amount of text |
20 |
| Good use of colour |
16 |
| Presence of multimedia/options |
8 |
Simon Hudson 06/06/2007 10:06:41